Build Better Website: The Reverse Engineer Method Revealed Reverse Engineer Framework 1.0 Copywriting Ideas, Prompts & Examples

Copywriting Ideas, Prompts & Examples (Landing Page)

Before we start with the next phase of designing our sales page, it is important to start drafting your copy. Keep in mind that polishing the design of a badly worded Landing Page is counter-intuitive and a waste of time.

Weak copywriting will sink those conversions no matter how well-designed Landing Page is. This is a compilation of copywriting tips (sections by sections) in no particular order based on the best sales pages in my swipe files.

👨🏼‍💻 CHATGPT MOTHER PROMPT

First, I would create a "mother prompt" filled with key information about my business before asking chatgpt to generate the copywriting for my landing page. This prompt will help ChatGPT understand my business better and produce better results. For this task, it's a good idea to use GPT-4.

• I am [insert here].
• Our mission is [insert here].
• So that they can [insert here].
• Our audience is [insert here].
• Our ideal audience should be able to do [insert here] after working with us.
• Our core value proposition is [insert here].
• Our marketing process is [insert here].
• Our values are [insert here].
• Please let me know when you’re ready to proceed.

Mother Prompt Example

I am Ruzaini Rahman, the founder of unlockmethod.com.
Our mission is to help marketers, solo entrepreneurs, and business owners create high-converting and beautifully designed websites by copying and reverse-engineering websites inspired by professional marketers and gurus using AI and other tools.
This way, they can create high-converting landing pages that not only look trustworthy and professional but also make them proud. As a result, they can significantly Increase Leads, Boost Sales, and Grow Revenue by having the skill to copy and reverse engineer website design. The potential to unlock more revenue for the same amount of traffic with the power of design can solve the following problems: High Bounce Rate: People are leaving your site seconds after visiting it; Boring & Generic Looking Website: The Absence of WOW Factor; The Rising Ads Cost in 2023: A steady increase in customer acquisition costs; Low Conversion Rate: The Overlooked Mistakes that are Costing You Time and Money.
Our audience is marketers, solo entrepreneurs, and business owners who use websites to collect leads, or sell goods/services.
After learning our reverse engineering framework, they should be able to copy high-converting websites and unlock more revenue for the same amount of traffic with the power of design. It’s not just aesthetics—it’s a strategic method to boost conversions, maximize revenue, and increase profits. And at the same time, they save money on copywriter and designer fees!
Our core value proposition is that we’ll help our target audience create better websites using our framework, saving them time by eliminating the need to spend countless days learning design principles.
Our marketing process involves creating content on TikTok and Facebook, as well as deploying holistic funnel strategies like webinars and email marketing. We also planned to run ads on Facebook, TikTok, and Google.
Our company has three values or guiding principles:
- By showing you how to recreate other successful websites, it allows you to understand their successful components and apply them to your own site. This unleashes your own unfair advantage among online entrepreneurs & marketers around the world. Skip the guesswork, trial-and-error, and the never-ending struggle of trying to figure everything out yourself. And instead, grow your business with proven client-getting-design, and frameworks.
- First impression – the look and feel of the design on your pages – can either make it easier or harder for your prospect to take the next step (no matter what that next step is). The Right Design Results in More Calls… The Right Design Sells More Low Ticket Products… The Right Design Gets More Leads for Your Business… The Right Design Sells More Courses, Programs, and Services…
- It’s essential to reverse-engineer the strategies of great marketers and funnel builders. Understanding how they position their copywriting visually and strategically place scroll-stopping design elements in their websites.

Please let me know when you’re ready to proceed.

CHATGPT PROMPT 💡

I want you to act as a professional direct-response copywriter with years of experience. Using the information about my business above, please generate three headlines for the hero section of my landing page using the following structure:

1. Attention headline: Grab the attention of the target audience and imply this could be their solution.

2. Main headline: Value-Based Headline in the form of a bold and simple promise that stirs the pain points and emotions of the target audience.

3. Sub-headline: Explains in more detail the how of the main promise and even overcomes a possible objection

Give me three variations for each heading above.

🔓 2 : The Pain Points

Create a section that vividly depicts your ideal customer's pain points. This is a crucial step in developing a marketing strategy that resonates with your target audience. By understanding what frustrates and challenges your potential customers, you can tailor your messaging to address their specific needs.To begin, put yourself in your ideal customer's shoes. Consider their daily routine, their goals, and the challenges they face in achieving those goals. Are they struggling with a particular problem that your product or service can solve? Are they experiencing a pain point that is causing them stress or anxiety?Once you have identified your ideal customer's pain points, use language and imagery that paints a clear picture of their struggles. Use relatable examples and anecdotes to help them feel understood and heard. By doing so, you can establish a connection with your audience and position your product or service as the solution to their problems.

CHATGPT PROMPT 💡

I want you to act as a professional direct-response copywriter with years of experience. Using the information about my business above, I need to write the pain points for my sales page.

Use the PAS (Problem, Agitate, Solution) formula to write it:
Step 1 (Problem): Lay out the reader’s problem and give 6 pain points.
Step 2 (Agitate): Rub salt in the wounds… dig deeper into an issue they are angry or agitated about for each point above
Step 3 (Solution): Step in with the solution. What I am selling is the solution to their problems and anger… explain how.

🔓 3 : Your Story

To generate interest in your product or service, you need to engage your potential customers with a story. This story should describe how your product or service improved your life or the lives of your customers. The story should follow a "rags to riches" structure, starting with the problem (the "rags") and gradually building up to the solution (the "riches").

It's important to highlight the pain points in your story. For example, let's say you're selling a weight loss program. In your story, you could describe how you struggled for years with your weight and tried all sorts of diets and exercise routines without success. You could talk about how frustrated and discouraged you felt, and how you almost gave up hope of ever achieving your goal.

Then, you could introduce your weight loss program and describe how it was different from anything else you had tried. You could explain how it helped you develop healthier habits and provided the support and accountability you needed to stay on track. Finally, you could talk about how you were able to reach your goal weight and feel more confident and energized than ever before.

By sharing your story in this way, you can connect with potential customers who are struggling with similar issues and show them that your program is a viable solution.

🔓 4 : Credibility

Towards the end of your sales page, you need to remind your reader why they should trust you and consider buying from you. Compile a list of reasons why you are credible and should be viewed as an expert on what you're selling. This could include your degrees, certifications, titles, media appearances, and notable interviews.

Think of this section as a more personal resume, highlighting your authority and expertise in your field. By effectively communicating your credibility, you can increase your chances of converting potential customers into buyers. Write a short and compelling bio that showcases your expertise and establishes your credibility.

CHATGPT PROMPT 💡

I want you to act as a professional direct-response copywriter with years of experience. Using the information about my business above, craft a copy in bullet points that introduces strong features for my [PRODUCT / SERVICE]. In each point, explain how that feature offers clear advantages and how those advantages help the target audience achieve their goals or solve their problem.

It’s best to include a photo of the person in testimonials to make it feel more personal and genuine.

Additionally, displaying reviews from their original platform adds to their credibility and authenticity. If you have positive reviews from platforms like Amazon, Facebook, Instagram, or Yelp, consider including screenshots or integrating them into your content.

You can build the exact review layout using elfsight plugin. Alternatively, take a couple of testimonial screenshots from your social channels and add them into elementor gallery widget.

Use video testimonials! Videos bring authenticity, so if your customers can record themselves on camera, it will greatly increase your page’s conversion rates. You don’t need a fancy production either. A straightforward video shot on an iPhone will do the trick.

Whenever you can, demonstrate the transformational results of your product or service rather than just describing them. Sales are often based on the results you can deliver. So, if you can showcase before and after results, you’ll increase your chances of making a sale. This approach is particularly effective for weight loss or anything that can be quantified and visualized, such as business growth and financial improvements.

Next, you can also install a sales notification on your site. Allow the numbers to do the talking – display real-time counts of items sold and recently viewed on your product detail pages.

There are many plugins that offer sale notification functionality, but if you’re using a SAAS platform like ProveSource or Wisernotify, you can just insert a little code in your site to activate this feature. The latter is recommended!

It’s time to ignite the desire for your product or service by showcasing the “what,” “how,” and “why” of your offer. Your goal is to position your offer not only as a solution but as the ultimate solution to your customer’s needs. Think of the following:

What will you solve?
Where will you take them?
Who will they become?

Additionally, you can lay out several key elements to cover:

What’s Included: List all the features of your product or service, highlighting the benefits that your customer will receive. Use product images to make it visually appealing and easy to understand.
How it’s Unique: Explain what sets your product or service apart from the competition. Is it a unique feature or function? A specialized approach? Whatever it is, make sure to communicate it clearly.
Product Guarantee: Your product guarantee can help customers or clients to visualize their dreams and what can they achieve within a certain period of time.

To build desire, make sure to attach a benefit to every item on your list. Use persuasive language and focus on the emotional impact that your product or service will have on your customer’s life. By doing so, you can create a compelling offer that your customers can’t resist.

Here are some examples of each type of urgency on a sales page:

Time-based urgency: “Limited Time Offer: Get 10% off your purchase if you buy within the next 24 hours!”
Scarcity-based urgency: “Only 10 spots left! Sign up now for our exclusive coaching program before it’s too late.”
Social proof urgency: “Join the thousands of satisfied customers who have already upgraded their home with our product. Don’t miss out on this opportunity!”
Event-based urgency: “Get your tickets now for our upcoming conference before they sell out. Don’t miss out on this once-in-a-lifetime opportunity to learn from top industry leaders.”
Deadline-based urgency: “Register for our course at a 50% discount during this Black Friday to secure your spot and start your journey to success.”

Anybody can put a countdown widget on their website and create a false sense of urgency. The real challenge lies in creating a genuine urgency that motivates your audience to take action. Achieving this requires careful brainstorming and crafting of language that effectively conveys the importance and value of your offer.

Here’s an example of well-reasoning urgency crafted by Neil Patel…

As you already likely know, we are closing down enrollment in the program VERY soon…

One of the concepts we teach in the program is that all your efforts should be divided between TWO key areas: Product & Marketing
Until this point, I have been focused on Marketing, and it’s time for me to go focus on my Product (AKA customers–and hopefully-YOU.
I take my own advice very serlously. If I didn’t I wouldn’t be where I am today, would !?

I’m inviting you to enroll in my program right now, because I’m certain that it could radically change your business, and ultimately, your LIFE.

CHATGPT PROMPT 💡

I want you to act as a professional direct-response copywriter with years of experience. Using the information about my business above, please help me write a Call To Action to achieve my goal. The CTA should:

1. Be direct and use active language (it should be short, simple, commanding, and strong)
2. Be interesting (offer something that solves a problem)
3. Use power words (like new, discover, act now)
4. Hint at urgency (use words like ‘don’t miss out, sign up before midnight, buy now to get free postage etc.)
5. Remove risk (no credit card needed. Full money-back guarantee. Cancel at any time).

Please write 3 different CTAs for me.

🔓 12 : The Cost Of Not Purchasing...

While it's important to maintain a positive tone in your marketing efforts, it's also important to acknowledge that negative and adverse events can occur in life. For this reason, it's crucial to inform your prospective audience of the real costs associated with not taking advantage of your offering, whether in the short or long term. By highlighting the potential negative consequences of not purchasing, enrolling, or registering, you can help your audience make an informed decision and understand the true value of your offering.

Additionally, you can also put a warning sign in the heading and then states the exact benefits that your customer/clients will be missing out on if they do not proceed with the purchase.

🔓 13 : A Little Something About Yourself

Introducing oneself is a common tactic used to establish credibility and build trust with potential customers. By providing information about one's background, experience, and qualifications, the seller can demonstrate their expertise and knowledge in the subject matter. This can help to alleviate any doubts or scepticism that the buyer may have and increase their confidence in the product or service being offered.

HOWEVER...

Generally, people don't care about you, they only care about themselves.

REMEMBER TO...

Avoid overselling yourself as it can come across as condescending. Instead, focus on creating a personal connection with the buyer that will resonate with them and make them more likely to engage with you and your offering. So make sure you create a personal connection with the buyer, making them more likely to engage with the seller and ultimately make a purchase.

Keep it short and simple!

People want to support people (instead of a corporation), and some little touches give visitors a glimpse of the human behind the Landing Page.

Add your personality.

A portrait of the person who developed the service.
The desk where these posters were illustrated.
Even adding a subtle animation of your signature.

Next, sprinkle ellipses (…) generously throughout your sales page. But don’t just throw them anywhere, rather place them where you naturally trail into the following thought.

This quickens the pace of your sales letter… making your reader feel like they’re on some sort of a rollercoaster!

I mean think about it…

A sentence (like the one above) that ends in an ellipsis just COMPELS you to read the next sentence.

Ellipses are incredibly addictive… and they just work.

🔓 15 : Summarise Offer & Price Reveals

The next important aspect to consider is pricing. Although it may seem counterintuitive, the price of your product or service can be a major selling point if positioned correctly.Take a look at the image below as an example. Notice how the value of the program is built up to 'Over $39K!', which is a technique called 'price anchoring'. This approach creates a sense of shock in the customer, so when they see the actual price (in the example, '$297!'), they perceive it as an incredible value.

Usually, these offers come with a catch: a time-limited scarcity offer that encourages customers to act quickly or risk missing out.

To create a compelling offer, consider developing a price anchor and stacking up the value of the product or service. The more you include in the offer, the more value you can provide and the bigger the discount you can offer. By highlighting everything that customers will receive in the offer, you can make it irresistible and a must-buy.

🔓 16 : Guarantee Section

Many people are hesitant to make big purchases, which is why it's crucial to ease their fears by offering a guarantee that seals the deal. In this section, make a promise to your prospect that eliminates all risks for them.Consider offering a 30-day, 60-day, or 90-day 100% money-back guarantee to show your confidence in your product or service. Your promise should exude authenticity and honesty to give your potential customers peace of mind.

Your conviction in your offer should be so strong that you're willing to put everything on the line. Your product or service has the power to transform their life forever.

Take some time to craft a bold guarantee that your prospect simply can't refuse.

Regardless, if you’re selling goods, you’re obliged to offer a guarantee in accordance with the law (regardless of whether it is stated on your website). Anywhere in this world, if a customer receives a faulty product, the seller has to either refund or replace it with a new item. That’s why it’s a no-brainer to at least offer a guarantee in one form or another.

🔓 17 : FAQs

As an additional measure, consider adding an FAQ section at the very end of your sales page. Although it may appear to be a simple information booth, it serves a greater purpose. This section provides an opportunity to address any doubts or objections potential customers may have. When answering each question, take the chance to highlight how your product or service can solve their problem.

For instance, if you’re offering a webinar on "How to Fly," someone may ask, "What if I've never flown before and fall behind in the webinar?" In that case, you can assure them that your webinar is designed specifically for beginners to intermediate-level flyers, allowing them to learn the fundamentals and become a skilled flyer in no time.

This is a classic sales technique that effectively overcomes objections and reinforces why your product or service is the best choice.

CHATGPT PROMPT 💡

Prompt: Generate me 7 Frequently Asked Questions along with the answers. The answer must address any additional value or benefits of my [PRODUCT/SERVICE] as it reinforces the target audience as to why it is the best choice.

🔓 18 : Disclaimer

People put disclaimers at the end of sales pages, including Facebook ads disclaimers, to protect their business against legal claims.

A disclaimer is a statement that notifies users that the business will not be held responsible for damages arising from the use of their products or services. By including a disclaimer, the business can provide legal support in case users file legal claims against their site. Specifically for Facebook ads, disclaimers help to ensure that the ad is not mistaken for an official endorsement from Facebook and that the ad content is the sole responsibility of the advertiser.

In my opinion, I am more likely to trust a sales page that includes a disclaimer, as scammers typically don’t take the time to include one.

🔓 19: Bonus Section 🎁

Giving bonus creates a sense of excitement and perceived value for your product. When potential customers see that they're getting extra goodies alongside their purchase, it increases their desire to buy from you rather than your competitors.

Clearly communicate the value of your bonus section. Let your potential customers know the monetary worth or the benefits they'll receive from these additional items. Show them how the bonuses enhance their overall purchase.

The following example also assigned dollar value ($$$) to each bonus they are giving.

🔓 20: Secret Weapon: The Conversation

I can't stress this enough. People think sales pages are all about hype and bombastic claims.

But the truth is, a sales page is just a conversation with someone who's thinking about buying your product or service... without you actually having that conversation...

The sales page replaces that tedious one-on-one work. I mean, think about this page you're reading right here right now. If you're reading these words right now, it might even sound like I'm talking to you directly. Is that an accident?

Of course not. How can you create something like this for YOUR product or service?

The prevailing advice sounds a little like this: "Just create your sales page as if you were talking to one person!"

Storytelling is crucial for building interest!
People prefer to buy from those they trust and like.
To make people interested in what you’re selling…
You need to weave a captivating story for them.
In your story, show your realness while using key factors below.
Share stories about how your product improved your life or your customers’ lives.
Address the issues your potential customers are facing based on your customer research.
Share your journey with them.
Did you create a solution to a problem you also had?
Has something inspired or drastically changed you?
Was there a significant event leading to where you are now?
Start your story by addressing the problem (“rags”) and then lead them to the solution (“riches”).
This approach sparks interest!

The more your prospective customers can relate to your journey and TRUST that you understand their problems, the closer you get to a sale.
The story stands out as the most essential element in copywriting.
It’s also your chance to show your authenticity!
So, tell your story in a fun, personal and engaging way. Let them see who you truly are!

I often receive the following question: “What should be the ideal length of my landing page?” This is a common question among businesses aiming to optimize their landing pages.

Sales pages vary in length based on the product and its price.
Generally, pricier products require longer sales pages.
Expensive offers need more persuasive content, like a sales page, video, or call.
In contrast, a $10 offer might convert well with fewer sections.
There is no fixed rule; testing what works is essential.
Focus on fulfilling customer needs to encourage purchases.
Make it easier for customers to buy lower-priced products.
So, reduce barriers and decision-making time for low-cost offers.
A free trial or low-cost subscription needs less time as it involves lower commitment.

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